I was curious of how AI Envisions the Future of Identity Design, so I asked. AI (artificial intelligence) has been the talk now for some time. As a tool, I believe AI will be a great asset to the creative industry. It has a lot of potential.
I recently came across a video that tries to explain why companies are “Debranding”. The speaker is referring to how many companies have moved to a simpler logo verses a more detail oriented one. The video itself was informative, though I think he missed some other important reasons.
Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.
Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.
Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.
As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.
As a designer, inspiration and presentation is very important. Last night I stayed up late and as I was scrolling through YouTube, I came across this LIVE safari channel that I often enjoy. Its a great channel, they take you on a live safari tour through Southern Africa. I’ve watched it for many years.
The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.
There is a lot that can be covered when defining a brand, this is just a small part of what is usually addressed in a branding project.
We usually start off a brand project outlining the overall objective for the business. This example is a relatively simple project as they can get really complex when including things like website styling, brand style guides, brand language and so much more.
Time after time its happened. I have watched well-crafted and thought-out designs, evolve into disasters. Sometimes what a client wants is not always what’s best for them. The problem is, how do you tell them without insulting them. I usually voice my opinion, and if the client clearly wants none of it, I back off. But should I? My reputation is on the line. Should I push the ideals behind my design?
Do i need a logo for my business to be successful? Is that little icon really that important? These can be complicated questions, but the answer is simple. The answer is the difference in hot and cold, night and day, success and failure. I’m Dennis Bosher, Owner of Skilled Graphics. And I’m here to answer that question.