Welcome to your Brand Assessment Survey!

Many businesses neglect some of the most important aspects of branding and therefore miss out on the tremendous benefits that come from branding.

Some of these benefits include increased revenue, increased recognition, increased customer trust and overall satisfaction. A good branding strategy will set you apart from the competition and give you an edge over them.

Click next to see where your business stands when it comes to branding.

1.

Have you defined your business model and financial goals?

Yes

No

2.

Have you identified your target audience?

Yes

No

3.

Have you identified the demographics of your target audience?

Yes

No

4.

Have you identified the psychographics of your target audience?

Yes

No

5.

Have you researched your competition?

Yes

No

6.

Have you determined what makes you different or better than your competition?

Yes

No

7.

Do you have a brand manifesto?

Yes

No

8.

Have you defined the messaging and tone of your brand?

Yes

No

9.

Have you defined your brand values and personality?

Yes

No

1 out of 2

10.

Do you have a logo?

Yes

No

11.

Is your logo unique and simple?

My logo is unique and simple.

My logo is unique but a bit on the busy side.

My logo is very complicated with different fonts and images.

I don't have a logo.

12.

Have you defined your brand colors?

We have defined specific colors for our brand.

We use a range of shades of colors but nothing specific.

We do not have any brand colors defined.

13.

Are your logo and brand colors incorporated into your business cards, flyers and other print materials?

Yes, our logo and brand colors incorporated into our business cards, flyers and other print materials.

Some of our brand is incorporated into our business cards, flyers and other print materials.

No

14.

Do you have a website?

Yes

No

15.

Does your website incorporate your brand colors, logo etc..?

Yes, our website has our branding incorporated into our website.

Some elements of our branding are incorporated into our website.

no

16.

Have you established your brands typography/fonts?

Yes.

We have fonts we like but don't use them consistently.

No.

17.

Have you established the photography that should be used with your brand?

Yes.

No.

18.

Are you consistent with how your brand is presented?

Yes.

No.

2 out of 2

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