BENEFITS OF BRANDING STRATEGY

What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?

KAEDEN BALLOS MOTORSPORTS

LOGO DESIGN

Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.

SPONSORSHIP ANNOUNCEMENT: KAEDEN BALLOS MOTORSPORTS

Skilled Graphics is proud to announce that we will be sponsoring a talented, young, up and coming bandolero racer, named Kaeden Ballos of Kaeden Ballos Motorsports.

ILLUSTRATOR ENVELOPE DISTORT USING TOP OBJECT

This is just an under 10 minute tutorial on how to warp text to a custom shape using envelope distort. Very easy to do and very useful as well.

MAKING BAD LOGOS BETTER

As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.

HOW DO BRANDS MANAGE EMOTIONS

orkun azap 3fNU aaJo8E unsplash 795x530 1

A recent Twitter post brought up this idea, that branding is the management of emotions through various touchpoints. Seemed like a reasonable assertion to me, I too believe that brands manage emotions. But there was another post made, about that post, that disagreed completely. We will refer to this disagreer as “The Individual.”

EXPERIENCE OVER DEGREE. CHOOSE WISELY!

Hiring businesses, I have a bone to pick. You are limiting your potential! As the title reads, experience over degree, but that’s not how many businesses recruit. It’s understandable.