Affordable Branding and Identity Design
Affordable Branding and Identity Design
I was curious of how AI Envisions the Future of Identity Design, so I asked. AI (artificial intelligence) has been the talk now for some time. As a tool, I believe AI will be a great asset to the creative industry. It has a lot of potential.
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Branding is a crucial element in starting a business, as it allows you to manage the narrative surrounding your company. What do you want your products or services to say about your business? How do you want your customers to feel about what you do? With the right branding strategies, you can show them what your business stands for, why they can trust you, and why they should choose you over your competitors.
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Your brand equity is the value of your brand, determined by the consumer’s perception of your brand. It’s the difference between what consumers are willing to pay for a product with a particular brand name versus a generic version of the same product. It’s when customers are willing to pay more for a brand, or are less likely to switch to a competitor. This can be influenced by many factors, including your brand strategy, name, logo, reputation, and marketing campaigns.
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When you run a small business, it doesn’t always make sense to hire a full marketing team. Most small businesses just don’t have the necessary resources to maintain a full marketing department. But with the right tools, you should be able to handle all of your business marketing on your own! Automating and streamlining your marketing process will help you attract customers and grow your business without hiring an in-house team of expert marketing professionals. Here’s how!
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I recently came across a video that tries to explain why companies are “Debranding”. The speaker is referring to how many companies have moved to a simpler logo verses a more detail oriented one. The video itself was informative, though I think he missed some other important reasons.
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Reevl… What the hell is that? I’m sure you are asking. Well to be perfectly honest, it’s a stretch. I’ll explain more shortly. First a little back story…
Reevl, known as Skilled Graphics at the time, was born back in 2007. The economy had just plummeted due to the great recession, and this engineering technician, was out of a job. Luckily I had been developing some skills in photoshop. It was mostly just a hobby but I loved it. Using a computer to create graphics was my passion and it soon became my career as Skilled Graphics, LLC was officially launched.
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What is a brand archetype? A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.
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