I recently came across a video that tries to explain why companies are “Debranding”. The speaker is referring to how many companies have moved to a simpler logo verses a more detail oriented one. The video itself was informative, though I think he missed some other important reasons.
Reevl… What the hell is that? I’m sure you are asking. Well to be perfectly honest, it’s a stretch. I’ll explain more shortly. First a little back story…
Once Upon A Time
Skilled Graphics was born back in 2007. The economy had just plummeted and this engineering technician, was out of a job. Luckily I had been developing some skills in photoshop. It was mostly just a hobby but I loved it. Using a computer to create graphics was my passion and it soon became my career as Skilled Graphics, LLC was officially launched.
A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.
Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.
Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.
Creating a business is a great opportunity to earn an income doing something you love and are really good at. But creating a business is just the start. I’m gonna turn it up a notch and tell you how to build a strong brand.
What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?
Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.
As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.
PASSION AND CREATIVITY, It’s what keeps me waking up morning after morning ready to work. It’s the passion behind the work that keeps me inspired and encouraged. It’s seeing my work in use in the real world on display for the entire world to see.
There are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?