Branding is a crucial element in starting a business, as it allows you to manage the narrative surrounding your company. What do you want your products or services to say about your business? How do you want your customers to feel about what you do? With the right branding strategies, you can show them what your business stands for, why they can trust you, and why they should choose you over your competitors.
Your brand equity is the value of your brand, determined by the consumer’s perception of your brand. It’s the difference between what consumers are willing to pay for a product with a particular brand name versus a generic version of the same product. It’s when customers are willing to pay more for a brand, or are less likely to switch to a competitor. This can be influenced by many factors, including your brand strategy, name, logo, reputation, and marketing campaigns.
When you run a small business, it doesn’t always make sense to hire a full marketing team. Most small businesses just don’t have the necessary resources to maintain a full marketing department. But with the right tools, you should be able to handle all of your business marketing on your own! Automating and streamlining your marketing process will help you attract customers and grow your business without hiring an in-house team of expert marketing professionals. Here’s how!
I recently came across a video that tries to explain why companies are “Debranding”. The speaker is referring to how many companies have moved to a simpler logo verses a more detail oriented one. The video itself was informative, though I think he missed some other important reasons.
Reevl… What the hell is that? I’m sure you are asking. Well to be perfectly honest, it’s a stretch. I’ll explain more shortly. First a little back story…
Once Upon A Time
Reevl, known as Skilled Graphics at the time, was born back in 2007. The economy had just plummeted due to the great recession, and this engineering technician, was out of a job. Luckily I had been developing some skills in photoshop. It was mostly just a hobby but I loved it. Using a computer to create graphics was my passion and it soon became my career as Skilled Graphics, LLC was officially launched.
What is a brand archetype? A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.
Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.
Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.
Creating a business is a great opportunity to earn an income doing something you love and are really good at. But creating a business is just the start. I’m gonna turn it up a notch and tell you how to build a strong brand.
What are the benefits of branding? Businesses spend billions every year on branding. Netflix alone spent nearly 1.5 billion on their branding in 2020 alone. Why is branding such a valuable asset to a business?
Skilled Graphics was tasked with creating a new identity for a young, up and coming, bandolero racecar driver named Kaeden Ballos and Kaeden Ballos Motorsports. This identity starts with a fresh new logo design that represented Kaeden and his passion for speed.
As I was flipping through the world wide web looking for inspiration. I couldn’t help but notice logos of businesses that really needed some improvement. So I challenged myself to find 3 bad logos, and make them better.