Your brand equity is the value of your brand, determined by the consumer’s perception of your brand. It’s the difference between what consumers are willing to pay for a product with a particular brand name versus a generic version of the same product. It’s when customers are willing to pay more for a brand, or are less likely to switch to a competitor. This can be influenced by many factors, including your brand strategy, name, logo, reputation, and marketing campaigns.
No matter how amazing your product may be, you need a powerful sales and marketing campaign to back it up. According to research, 60% of professionals in the marketing sector say that sales are the best metric of success. Unless you’re a major corporation, though, you probably don’t have a whole team of people devoted to supporting sales. Rather than hiring several associates that may stretch your budget thin, you can enlist help from freelancers. Reevl shares five other ways you can boost business for your company.