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    An Example of a Small Branding Project

    There is a lot that can be covered when defining a brand, this is just a small part of what is usually addressed in a branding project.

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    We usually start off a brand project outlining the overall objective for the business. This example is a relatively simple project as they can get really complex when including things like website styling, brand style guides, brand language and so much more.

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    The Importance of a Branding Style Guide

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    Are you using a style guide to maintain consistency with your brand? Why not? Chances are if you do not follow the guidelines of a style guide for your business, your brand is suffering. A style guide sets the rules for how your brand is presented to consumers. If you are not following some sort of guidelines, your brand will lack consistency, and in turn, not perform at its full potential. Translation… You will miss out on potential income growth. One of the major keys to a successful business, is a successful brand. One of the major keys to a successful brand is consistency. A style guide is one of the most important tools you will receive from a branding package from Skilled Graphics. 

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    Rebranding…Is It Important?

    The importance of rebranding really depends on the current state of your brand. According to YourDictionary.com, rebranding is “The association of a new brand, trademark, image, or appearance with a product or service.”. Wikipedia.com states that “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders”

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