Branding Archives - Page 2 of 3

BRANDING VS IDENTITY – WHATS THE DIFFERENCE

Branding vs Identity. What does it mean? What is the difference?

SUCCESSFUL BRAND IDENTITY ELEMENTS

There are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?

WHAT DOES A BRANDING COMPANY DO?

What does a branding company do? When I first started my business nearly 15 years ago. I knew very little about branding or identity design.

AFFORDABLE BRANDING PACKAGES – BRAND DESIGN

One thing that Skilled Graphics prides itself in is our dedication to providing affordable solutions to businesses of any size. Whether your budget is $100 or $1,000, we have affordable branding packages for you.

THE BRANDING OF DADDY D’S HONEY

SCOPE

Daddy D was the grandfather. Honey was the Grandmother. In memory of both, their Granddaughter wanted to start a natural honey business and call it Daddy D’s Honey. We were contracted to create a complete branding package from product design and packaging to website and marketing.

SHOULD YOU CHANGE YOUR LOGO DESIGN?

The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.

THE BBQ BRANDING PROCESS

A sneak peak into one of our small branding jobs. Click below for a short preview of our design process with clients. This is just a drop in the bucket of what really goes on.

Why is Branding & Design So Expensive

Many businesses have run in to it at some point. You get to a point in your journey, where you need an edge, a way to stand out and above the rest, you want to be taken seriously, so you seek out branding and design experts, only to be hit with frustrating costs, that seem unrealistic. Why does design have to be so expensive?

An Example of a Small Branding Project

There is a lot that can be covered when defining a brand, this is just a small part of what is usually addressed in a branding project.

We usually start off a brand project outlining the overall objective for the business. This example is a relatively simple project as they can get really complex when including things like website styling, brand style guides, brand language and so much more.

The Importance of a Branding Style Guide

Are you using a style guide to maintain consistency with your brand? Why not? Chances are if you do not follow the guidelines of a style guide for your business, your brand is suffering. A style guide sets the rules for how your brand is presented to consumers. If you are not following some sort of guidelines, your brand will lack consistency, and in turn, not perform at its full potential. Translation… You will miss out on potential income growth. One of the major keys to a successful business, is a successful brand. One of the major keys to a successful brand is consistency. A style guide is one of the most important tools you will receive from a branding package from Skilled Graphics.

Does Your Brand Need CPR?

Has your business slowed over the last few years? Have you done everything you can think of to reach your potential customers? Have you kept up with the ever changing trends in branding? These are questions every business needs to ask. If you are seeing a reduction or a plateau in your businesses revenue, maybe your business needs a little CPR.

How Much Does Branding Cost

Branding is an important part of a business. Done right it can create a memorable identity that will represent your business in the eyes of your customers. Done wrong and your business can end up bankrupt. For this reason branding is an element of your business that you must invest in if you want your business to succeed. It can be expensive.

The King Bows To Presentation

We’ve all heard it before. CONTENT IS KING! This is true! When it comes to your online presence, your website, social media etc.. content is extremely important. Your content helps determine ranking in search engines. Your content is what the viewer is seeking. The better the content the better the engagement overall.

Rebranding…Is It Important?

The importance of rebranding really depends on the current state of your brand. According to YourDictionary.com, rebranding is “The association of a new brand, trademark, image, or appearance with a product or service.”. Wikipedia.com states that “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders”

Turning Traditional Branding Into Superior Branding

Today’s topic is “branding“. Not just any “branding”, but “Superior Branding“. Let’s start off by defining the term “brand”. According to wikipedia… A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Though this is true, I would go on to say that it is much more than that.A brand, is indeed the identity of a product, service, or business, but it is also the deciding factor that determines whether a potential customer will purchase from you, or move on to a better represented product, service, or business. Your brand, is what defines, who your business, product, or service, is. Are you professional? Are you playful? Are you colorful? Are you “Green”? Are you political? These are some of the things your branding can portray for you. Your branding is basically your liaison to the world.