The importance of rebranding really depends on the current state of your brand. According to YourDictionary.com, rebranding is “The association of a new brand, trademark, image, or appearance with a product or service.”. Wikipedia.com states that “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders”
Today’s topic is “branding“. Not just any “branding”, but “Superior Branding“. Let’s start off by defining the term “brand”. According to wikipedia… A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Though this is true, I would go on to say that it is much more than that.A brand, is indeed the identity of a product, service, or business, but it is also the deciding factor that determines whether a potential customer will purchase from you, or move on to a better represented product, service, or business. Your brand, is what defines, who your business, product, or service, is. Are you professional? Are you playful? Are you colorful? Are you “Green”? Are you political? These are some of the things your branding can portray for you. Your branding is basically your liaison to the world.
Time after time its happened. I have watched well-crafted and thought-out designs, evolve into disasters. Sometimes what a client wants is not always what’s best for them. The problem is, how do you tell them without insulting them. I usually voice my opinion, and if the client clearly wants none of it, I back off. But should I? My reputation is on the line. Should I push the ideals behind my design?