Turning Traditional Branding Into Superior Branding
Today’s topic is “branding“. Not just any “branding”, but “Superior Branding“. Let’s start off by defining the term “brand”. According to wikipedia… A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Though this is true, I would go on to say that it is much more than that.A brand, is indeed the identity of a product, service, or business, but it is also the deciding factor that determines whether a potential customer will purchase from you, or move on to a better represented product, service, or business. Your brand, is what defines, who your business, product, or service, is. Are you professional? Are you playful? Are you colorful? Are you “Green”? Are you political? These are some of the things your branding can portray for you. Your branding is basically your liaison to the world.
What is Superior BrandingSuperior Branding, is branding, that surpasses the rest. It’s branding that truly works for your benefit. Branding states…”here I am, this is what I am about”. Superior branding SHOUTS…”HERE I AM…..I AM THE BEST!! BUY ME!!!!“
How can you turn your branding, into SUPERIOR BRANDING?
- Professional Logo Design
Nothing says dull, like a poorly designed logo. Your logo is the biggest key to superior branding. Make certain your logo is being designed by someone that knows what they are doing, and better yet, knows what the public likes.
- Custom Website
Your website is a very important part of your branding. Make certain that it follows the style, look, and feel that your professional logo portrays. Be consistent with colors used on your website. Make certain that the colors you are using, are the same as those used in your logo, and other branding elements. Consistency is key. Use your logo, as icons, or as bullet points on your website.
Make certain, that your stationary used, such as business cards, letterhead, envelopes, and so on, show off your brand. Use your logo, colors, and other branding elements on all of your stationary.
If you sell a product, one of the best ways to show off your brand is on the packaging. Your packaging needs to follow the same guidelines as every other part of your business. Your logo MUST be present, consistency with the color palate of your packaging, is another must.
Now most of these things are all a part of traditional branding. There is only one true way to turn traditional branding, into “Superior Branding“……You need to put this very important responsibility into the right hands. Don’t trust just anyone with your branding. Let someone that knows the ropes, take your branding to the next level. If it sounds like I know this special someone, that can achieve this superiority in the branding world, you are correct. Skilled Graphics specializes in branding and web design. We know exactly what it takes to succeed in this world.
If you need branding help, Skilled Graphics is here for you.
Good Luck and Happy Branding!