Reevl

    HOW DO BRANDS MANAGE EMOTIONS

    orkun azap 3fNU aaJo8E unsplash 795x530 1

    A recent Twitter post brought up this idea, that branding is the management of emotions through various touchpoints. Seemed like a reasonable assertion to me, I too believe that brands manage emotions. But there was another post made, about that post, that disagreed completely. We will refer to this disagreer as “The Individual.”

    Read More

    SUCCESSFUL BRAND IDENTITY ELEMENTS

    There are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?

    SUCCESSFUL BRAND IDENTITY
    Read More

    THE BRANDING OF DADDY D’S HONEY

    Jar 02 1

    SCOPE

    Daddy D was the grandfather. Honey was the Grandmother. In memory of both, their Granddaughter wanted to start a natural honey business and call it Daddy D’s Honey. We were contracted to create a complete branding package from product design and packaging to website and marketing.

    Read More

    Subscribe to be updated when a new blog is posted!

    Also receive a FREE gift!

    Loading