PHOTOSHOP OR ILLUSTRATOR
Should you use Photoshop or Illustrator? Either can be powerful tools for any designer or business. While both are similar, understanding their differences is very important.

Should you use Photoshop or Illustrator? Either can be powerful tools for any designer or business. While both are similar, understanding their differences is very important.
PASSION AND CREATIVITY, It’s what keeps me waking up morning after morning ready to work. It’s the passion behind the work that keeps me inspired and encouraged. It’s seeing my work in use in the real world on display for the entire world to see.
Branding vs Identity. What does it mean? What is the difference?
As a designer, inspiration and presentation is very important. Last night I stayed up late and as I was scrolling through YouTube, I came across this LIVE safari channel that I often enjoy. Its a great channel, they take you on a live safari tour through Southern Africa. I’ve watched it for many years.
Read MoreThere are many different things that make a brand identity successful. Today I am going to list the top 5 elements of a successful identity. While each item is very important, I will list them from least to most important based on my opinion. Let me know in the comments what you think of this order. Would you place them differently? Is there something you would add?
The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.
Read MoreSo you are finally ready to hire a designer to build a website… What’s do you need to provide them?
Creating a professional resume is something I have’t had to do in over 10 years. However I recently put in a bid on a project that required a professional resume. So I got to work.
Read MoreWhen Hiring a designer, whether you are seeking a new logo for your business, or a complete branding overhaul. There are indeed some things you should understand before pulling the trigger.
Many businesses have run in to it at some point. You get to a point in your journey, where you need an edge, a way to stand out and above the rest, you want to be taken seriously, so you seek out branding and design experts, only to be hit with frustrating costs, that seem unrealistic. Why does design have to be so expensive?
Read MoreToday we are going to be talking about securing your website connection, and why it is important that you do so as soon as possible.
Read MoreAre you using a style guide to maintain consistency with your brand? Why not? Chances are if you do not follow the guidelines of a style guide for your business, your brand is suffering. A style guide sets the rules for how your brand is presented to consumers. If you are not following some sort of guidelines, your brand will lack consistency, and in turn, not perform at its full potential. Translation… You will miss out on potential income growth. One of the major keys to a successful business, is a successful brand. One of the major keys to a successful brand is consistency. A style guide is one of the most important tools you will receive from a branding package from Skilled Graphics.
Read MoreHas your business slowed over the last few years? Have you done everything you can think of to reach your potential customers? Have you kept up with the ever changing trends in branding? These are questions every business needs to ask. If you are seeing a reduction or a plateau in your businesses revenue, maybe your business needs a little CPR.
Read MoreBranding is an important part of a business. Done right it can create a memorable identity that will represent your business in the eyes of your customers. Done wrong and your business can end up bankrupt. For this reason branding is an element of your business that you must invest in if you want your business to succeed. It can be expensive.
Read MoreWe’ve all heard it before. CONTENT IS KING! This is true! When it comes to your online presence, your website, social media etc.. content is extremely important. Your content helps determine ranking in search engines. Your content is what the viewer is seeking. The better the content the better the engagement overall.
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