If Content is King Presentation is God
We’ve all heard it before. CONTENT IS KING! This is true! When it comes to your online presence, your website, social media etc.. content is extremely important. Your content helps determine ranking in search engines. Your content is what the viewer is seeking. The better the content the better the engagement overall.
Whether your content is information about a state park, or a portfolio for your artwork. The quality of that content is what puts you ahead of the next guy or gal.
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Content is King but it Bows to Presentation
What if I told you that this mighty King, has a God and that God is called Presentation. While content is an important factor in your online presence, if it is not presented as royalty, it won’t be treated as such. Your King needs a God! Presentation determines whether your content will be consumed or ignored. Presentation grabs the viewers’ attention, so that the content can reign supreme.
As a designer, I will use a portfolio as an example. You may be an amazing designer. You may have an eye for detail and a superhuman insight on what works and what doesn’t. Your skill may be unmatched in the industry. However, what good is any of that, if you present your work in rags. Your designs are your content in this example. It is some of the best content ever created by man, but you display it without the love it deserves. In order to display your content in a way that it’s royalty blood flows freely, you must deliver it in all of its majesty. You must call upon the Kings Royal court and summon the God of Presentation! Your content is King and it should be treated as such!
This all applies to every aspect of your online presence and even in your offline presence. Whether you are a designer, a blogger, an IT professional, a restaurant owner, it doesn’t matter. What matters is that your content is superb and it is attractive to your viewers.
Which Would You Prefer?
A slab of steak and some mashed potatoes served on a sloppy plate, or one that is served on a clean plate garnished with wonderful elements of color and taste? Sure both may be delicious, but one looks more appealing. One stands out from the other and that’s the point.
Presentation Adds Value
Presentation enhances the value of your content whatever that content may be. Your content is king of all lands, but if it doesn’t invoke the power of presentation it could all be for nothing. When your content is presented on a royal red carpet, it suddenly becomes more. People take notice. Your content will become more interesting, more desired and more valuable.
There are many ways to enhance how your content is presented. This can be done through the use of graphics, images, mockups, I could write another entire article about how to compliment your content with a worthy presentation. Maybe that will be my next blog, who knows. What is important is that you understand that presentation is God in the Kingdom of content and beyond.
Presentation Rules Everything
Everything you present to the world is content. Whether its a painting or a newly constructed house. Present is the base word of presentation. It describes how something is presented. Your brand or business is constantly delivering some type of content. Whether it’s your brands image or your work itself. It’s important that you consider how it is delivered to the world. If you want help with the presentation of your brands image, give us a shout. We at Reevl have been at this for a long time and we know how to take a business from bland to brand. Your content is king, but lets have it blessed by God