Improve Email Response Rate With These 10 Tips

Email marketing is still one of the best ways to reach potential customers. With these 10 tips you will improve email response rates tremendously. If that’s not enough we have a free gift at the end of this article to add a bit more value to this article. No skipping! Just kidding, obviously you’re welcome to scroll down for your free gift, but make sure you come back to read these valuable tips!

Table of Contents

Tips to Improve Email Response

Personalize Your Subject Line

The subject is likely the first thing the reader will see. A personalized subject line is more likely to get noticed and garner a response than a generic one. Include the recipient’s name, company, or something else that will make it stand out. The key is to not seem like generic spam.

Use an Attention-Grabbing Opener

The first few words of your email are critical in getting the recipient to actually read it. Start with something interesting, amusing, or thought-provoking to grab their attention. Be creative!

Keep it Short and Sweet

The shorter your email, the more likely people are to read it and the more it will improve email response rates. Brevity is key when it comes to email communication. If it’s too long they will likely discard it before getting to the good stuff.

Get to the Point

This goes along with the previous tip, you don’t want to lose the reader before they arrive at your pitch. Your email should have a clear purpose. Whether you’re asking for information or trying to sell a product, make sure your email is focused and easy to understand.

Personalize it

Take the time to personalize your emails. Include the recipient’s name in the subject line and body of the email. This will show that you’ve taken the time to write a personalized message, and not just sent a generic mass email.

Make it Readable

Use clear and concise language in your emails. Avoid using jargon or overly technical language that might turn off some readers. Your recipient may not be hip to the same terminology that you are and could get confused by your email.

Improve Email Response

Use a Friendly Tone

Be friendly and personable in your emails so that recipients will be more likely to respond positively. The last thing you want to do is offend the reader or come of as someone that is not approachable.

Be Real

Nobody likes being sold to, but everyone likes helping out someone they know and trust. Be genuine in your communication and build rapport before making any asks. It is key to make a connection and establish yourself as someone of value. Once that it is done, your pitch is more likely to be received positively.

Call to Action

One of the best ways to improve email response rates is with a CTA. End your email with a strong call to action that encourages the recipient to take the next step, whether it’s replying to your email, visiting your website, or making a purchase. The call to action will ensure the reader understands what the next step is.

Follow Up

If you don’t get a response, follow up with a polite reminder email. Sometimes emails get pushed aside or completely overlooked. There is nothing wrong with a quick follow up email. In fact, we encourage it.


If you follow these 10 tips to improve email response you can rest assured you will see vast improvements in your email marketing campaign results. To sum it up always remember to use a personal subject, open up with an attention grabbing line, keep it short and personal with clear language, make sure its friendly and real with a call to action. And of course don’t forget to follow up.

17 Proven Email Templates

As we mentioned we have a free gift to help you improve email response rates. All you have to do is subscribe to our blog (we promise not to spam you with useless nonsense). Once subscribed you will be sent a link to the PDF with the valuable email templates that have been tested and proven successful.



Don’t be afraid to modify the email templates so that they sound personal. As long as the format is the same these templates will serve you well. Good luck with your email marketing, I hope that you have found some value in these tips and the email templates. If you ever need help with your brand, feel free to contact us for a quote.

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