Have you defined your business model and financial goals?
Have you identified your target audience?
Have you identified the demographics of your target audience?
Have you identified the psychographics of your target audience?
Have you researched your competition?
Have you determined what makes you different or better than your competition?
Do you have a brand manifesto?
Have you defined the messaging and tone of your brand?
1 out of 2
Have you defined your brand values and personality?
Is your logo unique and simple?
Have you defined your brand colors?
Are your logo and brand colors incorporated into your business cards, flyers and other print materials?
Do you have a website?
Does your website incorporate your brand colors, logo etc..?
Have you established your brands typography/fonts?
Have you established the photography that should be used with your brand?
2 out of 2
Are you consistent with how your brand is presented?