Brand Identity Design

Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.

Elements of a Brand Identity

Brand Colors

A Simple Logo is a Memorable Logo

Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.

SHOULD YOU CHANGE YOUR LOGO DESIGN?

The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.

Hiring a Designer? There are Things You Should Know.

When Hiring a designer, whether you are seeking a new logo for your business, or a complete branding overhaul. There are indeed some things you should understand before pulling the trigger.

1. Not All Designers are the Same.

Do I Need A Logo For My Business To Be Successful

Do i need a logo for my business to be successful? Is that little icon really that important? These can be complicated questions, but the answer is simple. The answer is the difference in hot and cold, night and day, success and failure. I’m Dennis Bosher, Owner of Skilled Graphics. And I’m here to answer that question.