• on 7 Nov 2020
• By Dennis Bosher
• Blog, Branding, Professional Advice

Rebranding…Is It Important?

The importance of rebranding really depends on the current state of your brand. According to YourDictionary.com, rebranding is “The association of a new brand, trademark, image, or appearance with a product or service.”. Wikipedia.com states that “Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders”