Brand Identity Design

Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.

Elements of a Brand Identity

Brand Colors

A Simple Logo is a Memorable Logo

Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.

Hiring a Designer? There are Things You Should Know.

When Hiring a designer, whether you are seeking a new logo for your business, or a complete branding overhaul. There are indeed some things you should understand before pulling the trigger.

1. Not All Designers are the Same.

You Need To Trust Your Designer

Time after time its happened. I have watched well-crafted and thought-out designs, evolve into disasters. Sometimes what a client wants is not always what’s best for them. The problem is, how do you tell them without insulting them. I usually voice my opinion, and if the client clearly wants none of it, I back off. But should I? My reputation is on the line. Should I push the ideals behind my design?