What is a brand archetype? A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.
Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.
Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.
The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.
Has your business slowed over the last few years? Have you done everything you can think of to reach your potential customers? Have you kept up with the ever changing trends in branding? These are questions every business needs to ask. If you are seeing a reduction or a plateau in your businesses revenue, maybe your business needs a little CPR.
Branding is an important part of a business. Done right it can create a memorable identity that will represent your business in the eyes of your customers. Done wrong and your business can end up bankrupt. For this reason branding is an element of your business that you must invest in if you want your business to succeed. It can be expensive.
What is a website? Is it just an online store? Is it just a place for you to vent your feelings? Is it a place to display your art? A website can be all of these things and more. A website gives you the opportunity, to say this is who I am, And this is what I do.
Do i need a logo for my business to be successful? Is that little icon really that important? These can be complicated questions, but the answer is simple. The answer is the difference in hot and cold, night and day, success and failure. I’m Dennis Bosher, Owner of Skilled Graphics. And I’m here to answer that question.