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    What is a Brand Archetype and how does it benefit a business?

    What is a brand archetype?

    A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.

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    How to Avoid Common Mistakes Made by Novice Entrepreneurs

    Photo Credit: Pexels.com

    Starting your own business is a great way to get out of the nine-to-five grind and take control of your professional life. However, many entrepreneurs fail to achieve success because of avoidable mistakes. If you’re pursuing entrepreneurship, you don’t want to meet this fate. Discover some of the most common mistakes made by small business owners and how you can avoid them below.

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    Turning Traditional Branding Into Superior Branding

    branding print design

    Today’s topic is “branding“. Not just any “branding”, but “Superior Branding“. Let’s start off by defining the term “brand”. According to wikipedia… A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Though this is true, I would go on to say that it is much more than that.A brand, is indeed the identity of a product, service, or business, but it is also the deciding factor that determines whether a potential customer will purchase from you, or move on to a better represented product, service, or business. Your brand, is what defines, who your business, product, or service, is. Are you professional? Are you playful? Are you colorful? Are you “Green”? Are you political? These are some of the things your branding can portray for you. Your branding is basically your liaison to the world.

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    So You Want To Start Your Own Business

    Starting your own business isn’t quite as complicated as you might think. First things first, you need to take care of the legal stuff. There are several websites out there designed to make this easy for you. Even with all of the great resources available online it is still recommended that you hire a lawyer to keep you within the laws of your state.
    Websites to help you with the legal stuff
    Legal Zoom
    US Small Business Administration
    Entrepreneur.com

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