Powerful AI Envisions the Future of Identity Design

I was curious of how AI Envisions the Future of Identity Design, so I asked. AI (artificial intelligence) has been the talk now for some time. As a tool, I believe AI will be a great asset to the creative industry. It has a lot of potential.

A Guide to Outsourcing Your Marketing to Achieve Your Sales Goals

Thanks to sales and marketing agencies and freelance workers, it’s never been easier to achieve your sales and marketing goals by outsourcing your marketing. While building a full sales and marketing team can be costly for small businesses, outsourcing is a great alternative — especially if you don’t have the time or budget to hire and train new team members. It’s also a good option if you’re lacking office space and need your sales and marketing team to work remotely.

What is a Brand Archetype?

What is a brand archetype? A brand archetype is a human-like or animal-like character that represents a brand. It’s an effective way to represent the characteristics of a brand as well as its values and personality. From marketing materials to employee training and also for hiring new employees, it is a useful element of a brand. Businesses can find the perfect candidates for job openings by using this technique. If you’re looking for new team members, it’s important to know what type of person would fit best at your company.

Brand Identity Design

Your business’s brand identity design is a key aspect of your overall brand. Your identity is how you are recognized and differentiated from your competition. It’s who or what your business is. It’s important to get this right.

Elements of a Brand Identity

Brand Colors

A Simple Logo is a Memorable Logo

Something to always consider when it comes to logo design is complexity. While considering complexity, it’s important to understand that the logo is not meant to please you as a business owner. It’s not meant to represent your personal style or taste. Your logo is meant to represent your brand, in the eyes of your customers. More importantly, it’s meant to be a memorable element that resonates with them. A simple logo is a memorable logo, and that is what you need.

SHOULD YOU CHANGE YOUR LOGO DESIGN?

The first picture says it all. Logos, branding, time…. it all changes. Change is necessary in the business world, as a means to compete, improve and impact. So YES, under the right circumstances, it is ok and likely a good idea to change your logo.

THE BBQ BRANDING PROCESS

A sneak peak into one of our small branding jobs. Click below for a short preview of our design process with clients. This is just a drop in the bucket of what really goes on.

Hiring a Designer? There are Things You Should Know.

When Hiring a designer, whether you are seeking a new logo for your business, or a complete branding overhaul. There are indeed some things you should understand before pulling the trigger.

1. Not All Designers are the Same.

An Example of a Small Branding Project

There is a lot that can be covered when defining a brand, this is just a small part of what is usually addressed in a branding project.

We usually start off a brand project outlining the overall objective for the business. This example is a relatively simple project as they can get really complex when including things like website styling, brand style guides, brand language and so much more.

The Importance of a Branding Style Guide

Are you using a style guide to maintain consistency with your brand? Why not? Chances are if you do not follow the guidelines of a style guide for your business, your brand is suffering. A style guide sets the rules for how your brand is presented to consumers. If you are not following some sort of guidelines, your brand will lack consistency, and in turn, not perform at its full potential. Translation… You will miss out on potential income growth. One of the major keys to a successful business, is a successful brand. One of the major keys to a successful brand is consistency. A style guide is one of the most important tools you will receive from a branding package from Skilled Graphics.

Does Your Brand Need CPR?

Has your business slowed over the last few years? Have you done everything you can think of to reach your potential customers? Have you kept up with the ever changing trends in branding? These are questions every business needs to ask. If you are seeing a reduction or a plateau in your businesses revenue, maybe your business needs a little CPR.

How Much Does Branding Cost

Branding is an important part of a business. Done right it can create a memorable identity that will represent your business in the eyes of your customers. Done wrong and your business can end up bankrupt. For this reason branding is an element of your business that you must invest in if you want your business to succeed. It can be expensive.

If Content is King Presentation is God

We’ve all heard it before. CONTENT IS KING! This is true! When it comes to your online presence, your website, social media etc.. content is extremely important. Your content helps determine ranking in search engines. Your content is what the viewer is seeking. The better the content the better the engagement overall.

Turning Traditional Branding Into Superior Branding

Today’s topic is “branding“. Not just any “branding”, but “Superior Branding“. Let’s start off by defining the term “brand”. According to wikipedia… A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Though this is true, I would go on to say that it is much more than that.A brand, is indeed the identity of a product, service, or business, but it is also the deciding factor that determines whether a potential customer will purchase from you, or move on to a better represented product, service, or business. Your brand, is what defines, who your business, product, or service, is. Are you professional? Are you playful? Are you colorful? Are you “Green”? Are you political? These are some of the things your branding can portray for you. Your branding is basically your liaison to the world.